KEARNY – It was 10 years ago when Doris Morrison realized how much of the jewelry she owned she was allergic to.
Morrison, of Jersey City, had a passion for accessorizing and decided to start her own business, Cookie’s Special Things. Her custom jewelry ranges elegant necklaces for bridal parties to hip-hop style chains for teens.
“Women need jewelry,” she said with a smile inside Kearny Point on Saturday morning.
Cookie’s Special Things was one of the vendors at the shared working space to celebrate Small Business Saturday, held two days after Thanksgiving to promote local shopping.
The event at Kearny Point, Small Business Power Conference, featured breakfast and workshops to help small businesses finance and run their operations like a pro.
A day for small local businesses to outshine the mega-malls
Small Business Saturday first started in 2010 by American Express to highlight mom and pop shops during the busiest shopping weekend of the year. For businesses like Morrison’s, participating in events like this are proud moments.
“Small businesses don’t get a lot of things,” Morrison said. “If I don’t go out and vend, stuff like that, a lot of times the larger stores will close us down.”
Last year, more than 112 million consumers spent $15.4 billion at local stores across the country and trends are expected to be similar this year. Studies show that shopping local supports local supplier diversity, jobs and local giving,” said Maria Nieves, president and CEO of the Hudson County chamber. “There are many locally owned retail establishments in Hudson County that make it easy to shop local.”