Sony (NYSE: SNE) announced the Xperia XZ2 at Mobile World Congress 2018, where the prevailing theme amongst smartphone manufacturers this year has been cameras and entertainment.
Hideyuki Furumi, Executive Vice President of Global Sales and Marketing for Sony Mobile Communications, explained in a press release, “If entertainment is your priority, then our new Xperia XZ2 and XZ2 Compact are your smartphones. We have pushed Sony’s boundaries even further with our new products for movie recording, viewing, and music listening.”
However, for content creators, particularly small business marketers, the XZ2 also has some noteworthy features which may persuade them to consider it as their daily driver, especially if the price is right.
The Xperia, Sony’s flagship phone, comes in two different versions. The XZ2 and the XZ2 Compact have been designed with quality cameras, display and audio technology content creators involved in small business marketers can take advantage of.
For small businesses operating in a creative field, the XZ2 is a smartphone packed with powerful features for creating and consuming content.
Sony Xperia XZ2 Specs
The specs both phones share include: a Qualcomm Snapdragon 845 processor, 4GB RAM, 64GB storage expandable up to 400GB with MicroSD card, 18:9 Full HD+ (1080×2160) HDR display, TRILUMINOS Display for mobile, 19MP rear camera and 5MP front camera, fingerprint scanner on the back, and Android 8.0 Oreo.
The XZ2 has a 5.7-inch display, Dynamic Vibration system, QI Wireless charging, 3180mAh battery, and is covered in a 3D Gorilla Glass surface.
The compact version has a 5-inch display, polycarbonate finish and a 2870mAh battery.
The standout features of both phones are fast connection speeds (up to 1.2Gbps) with second-generation Gigabit LTE, 4K HDR Movie recording, 960 fps Super slow motion video (FHD/HD), Predictive Capture (motion/smile), 3D Creator, Movie Creator and AR effect.
Price and Availability
The Xperia line is not the first brand customers think of when they are in the market for a smartphone. But if Sony prices this phone right — meaning much lower than the $1,000 price tag of other flagship phones — it has a great chance of getting more recognition.
Sony hasn’t announced how much these phones will cost when they become available globally in March, so a decision on whether small businesses can fit this device in their budget must wait. However, when the XZ1 launched it was $699 and the XZ1 Compact came in at $599. So if the latest Sony phones come in anywhere near this, they will definitely get the attention of many businesses and consumers alike.