Careers in Regulatory Advertising and Promotion

This article provides an overview of Regulatory Advertising and Promotion (RAP) as a career in the pharmaceutical industry and discusses topics such as potential avenues for starting a career in RAP, qualities required to be successful, and some general career advice, including information on post-PharmD RAP fellowships and the benefits to be gained from serving them.


The Regulatory Advertising and Promotion (RAP) group within a pharmaceutical company is responsible for understanding and interpreting laws, regulations, codes and guidance that govern prescription drug advertising and promotion. Those working in RAP need a thorough understanding of the regulatory landscape to ensure company compliance by providing strategic regulatory guidance for the company throughout the lifecycle of drug products. To be successful in a RAP career, it is important to possess a fundamental understanding of regulations, be able to pay rigorous attention to detail, have excellent time management skills, and have an aptitude for dealing with change. With a purpose to ensure that the right patients receive the right medication for the right reason, RAP can be an extremely rewarding career choice.

RAP Responsibilities

In many pharmaceutical companies, RAP falls within the regulatory organization, which encompasses many additional functions, such as regulatory submission management, policy and regulatory intelligence, product labeling, and chemistry manufacturing and controls.1, 2

RAP professionals have both external and internal responsibilities within a pharmaceutical company. In the US, externally they serve as the primary liaison between a pharmaceutical company and the US Food and Drug Administration (FDA) Office of Prescription Drug Promotion (OPDP). This includes involvement in the submission of promotional materials, responding to FDA inquiries, and handling other FDA-related matters. Internally, the RAP professional strategically advises on relevant laws, regulations, codes, guidance, and company policies to guide compliant growth of the business. A RAP professional also provides strategic regulatory advice for pre-and post-marketing activities where it is imperative to conduct cross-functional risk-based decision-making. Cross-functional teams may include marketing, communications, business development, research and development, sales training, medical affairs, legal, global labeling, managed markets and global regulatory. Overall, RAP professionals ensure the competitive and compliant advertising and promotion of pharmaceutical products.

To be successful in RAP, it is important to possess fundamental understandings of regulations, pay rigorous attention to detail, have excellent time management skills, and demonstrate an aptitude for dealing with change. Having a fundamental understanding of the regulations that apply to advertising and promotion lays an important foundation to support all job responsibilities in RAP. Because the regulatory landscape is always changing, it is essential to be able to embrace change, continue to learn, and promote awareness about these changes. When providing strategic advice on drug advertising and promotion, the capacity for broad thinking and attention to detail allows the individual to help ensure consistency with FDA regulations and guidances. Strategic advice is critical during various steps of the advertising and promotional journey, from ideation to creation and dissemination. Utilizing these important skills will help foster a successful career in RAP and, thus, help enable a successful and compliant business. Helping the business achieve their goals compliantly makes the RAP professional a critical and trusted internal business partner.

Starting Out

There are many potential avenues for starting a career in RAP. For example, it is possible to move into RAP if an individual currently works in another function of the pharmaceutical industry, such as medical affairs, research and development or marketing. However, one must have the key transferable skills required to be successful in RAP and, most importantly, a desire to learn. Prior experience within RAP is not always required, but taking on projects above and beyond one’s current role that expose the individual to RAP, is a great starting point for learning more. Additionally, completing a post-doctoral fellowship is another way to get experience in RAP.

PharmD post-doctoral fellowship programs are aimed at furthering an individual’s experience in the pharmaceutical industry through work experience and research outside of a clinical setting. The fellowships provide hands-on training in different functional areas, such as medical affairs, regulatory affairs, health economics and outcomes research and clinical operations. There are fellowship positions that focus specifically on RAP (Table A), while others broadly focus on regulatory with an opportunity to rotate within advertising and promotion. These programs range in length from one to two years at a partner company (pharmaceutical company, marketing agency, etc.), and many are affiliated with an academic institution.

Table A provides a list of PharmD Post-Doctoral Fellowship programs that focus on regulatory advertising and promotion.3-6Note: this is not an all-inclusive list and fellowship positions will vary by year.

Table A. Examples of Regulatory Advertising and Promotion PharmD Post-Doctoral Fellowship Programs
Academic Affiliation Company Fellowship Title Total Duration Duration of RAP Exposure Additional Rotation(s) Duration of Additional Rotation(s)
Massachusetts College of Pharmacy and Health Sciences Biogen Regulatory Sciences: Advertising and Promotion Fellowship 2 years 15 months US Marketing 6 months
Rotation of Choice 3 months
Purdue University College of Pharmacy Johnson & Johnson Advertising and Promotion Fellowship 2 years 1 year Purdue University College of Pharmacy 4 months
FDA OPDP 8 months
Rutgers University, Ernest Mario School of Pharmacy Johnson & Johnson Promotional Compliance Fellowship 2 years 1 year Healthcare Compliance 1 year
Rutgers University, Ernest Mario School of Pharmacy Bristol Myers-Squibb Regulatory Affairs: Advertising and Promotion Fellowship 1 year 1 year N/A N/A
St. John’s College of Pharmacy and Health Sciences Allergan Regulatory Affairs: Advertising and Labeling Fellowship 2 years 15 months Regulatory Labeling 3 months
Marketing 3 months
Rotation of Choice 3 months

In addition to hands-on industry experience gained through completing a fellowship program, there are many other benefits. For example, these programs provide an enhanced network within the industry, academic opportunities, professional development and leadership opportunities. Fellows can network with other current and former fellows, preceptors, and stakeholders. Academic opportunities may include teaching at a school of pharmacy, preceptorship of pharmacy students, obtaining a teaching certificate, and presenting posters and publications at conferences. Some programs also may have committees within the program or partner company that allow for professional and leadership development. These benefits allow for a variety of experiences to enhance the individual’s professional and personal skills required to be successful in the pharmaceutical industry.

As a current first-year PharmD Post-Doctoral Promotional Compliance Fellow at Johnson & Johnson, to help enhance my professional growth I have found it imperative to learn from others who work in the pharmaceutical industry. It is important to take all career advice into consideration, but also to determine which pieces of advice apply to the individual situation. Table Bprovides some general career advice and career advice specific to RAP, collected by surveying the opinions current RAP professionals