Investors are moving money to asset managers who pay attention to the environment and social impact of their investments, according to Australian Ethical.

Financial advisers should be doing more when it comes to educating clients on responsible investment, Australian Ethical believes.

Speaking at a media briefing on Tuesday, the superannuation fund’s chief investment officer, David Macri said there was still a misperception that investing responsibly would mean compromised returns.

“I think that advisers will also have a part to play in educating their clients and ideally we would like them to ask their clients every time they sit down ‘what do you think responsible investing is and do you want investments aligned with your values?’,” he said.